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People enjoy access to more original, creative content than ever before, and this expansion blurs the lines between creators and consumers. IA members are investing heavily in producing their own original content, and give consumers tools they can use to become creators. 

Every 60 Seconds:

65,000 photos & videos

400 hours of video

2.4 million snaps

350,000 tweets

IA members are content creators, and they support creative communities by:

  • Producing award-winning, original content including movies, music, TV shows, and more.
  • Providing platforms for individuals and artists to create and publish their own content including videos, photos, music, and blogs.
  • Investing in the creation of new content, including Academy Award, Emmy, Grammy, and Golden Globe winners.
  • Enabling individuals to control their experiences and cater to their interests.