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Data has revolutionized every part of our economy and daily lives, both online and offline. Sharing data about our location and interests, helps us get to work on time with efficient navigation; find the perfect playlist based on curated recommendations; and build communities around shared interests.

Data collection practices today are regulated in the U.S. through a combination of Federal Trade Commission enforcement, issue specific laws such as the Child Online Privacy Protection Act (COPPA), and state laws such as the California Consumer Privacy Act (CCPA). Additionally, data transfers are governed by international agreements such as the U.S.-EU Privacy Shield.

IA companies use data to:

Communicate with users about services, management, and billing

Prevent fraud

Personalize user features and content, which may be a core function of the service

Measure performance and troubleshoot problems

Facilitate transactions, payments, delivery of purchased items

Respond to trust and safety concerns from users

Comply with legal requirements, including legally valid disclosure requests from law enforcement